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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
- Jim Kalbach
- Published 1970 January 1st by (first published 2020 April 7th)
- ISBN: 1933820527
- ISBN13: 9781933820521
- Pages
- 4.06 422 ratings
- 36 reviews
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